Do you know an average person spends around 90,000 hours working in their entire life?
That equals one-third of your life.
Therefore, it is safe to say that your job can greatly impact the quality of your life.
Project Overview
Introducing Pindr
What’s special about Pindr?
Pindr is a platform to help companies showcase their workplace culture, or as we call it, their “soft skills”. Through browsing profiles of different companies, job seekers can find companies that are better aligned with their values. We aim to reduce friction in the early hiring stage, as well as increase employees’ job satisfaction and commitment to the organization.
Background
Research from Adobe
From a research of 5500 Adobe employees, they found out 56% of people aged between 18-24 are planning on switching jobs.
Report from Bankrate
77% of Gen Z are thinking of leaving their current jobs according to a Bankrate research.
Shifting Demographics
By 2025, Gen Z is predicted to take over more than 27% of the workforce demographics.
ZEO = Gen Z CEO
More and more companies are setting up a "ZEO" position to better understand this upcoming force of generation.
Problem
The average length of time spent in a career role is less than 3 years for Gen Z & Millennials, a relatively short period of time compared to other generations.
High turn-over rate of Gen Z employees causes a vicious cycle of high recruitment burden and low productivity rate in companies.
Decreased Company Morale
High costs of recruitment
Low productivity
Solution
Create a platform that provides companies' information from a different point of view and help Gen Z better find the company that meets their values.
Here's a Sneak Peek
End Results
Created the High-Fidelity prototype of the Pindr platform
Pitched our product to industry clients for potential collaboration
Proposed business value and product roadmap for future phases
Design Process
Running a 3 Months Design Marathon
Discover
Gen Z & Millennials Have a Shorter 'Shelf Life' in Company Roles
Lower retention rate
Why focus on Gen Z?
Gen Z represents approximately 32% of the global population.
By 2025, Gen Z is predicted to take over more than 27% of the workforce demographics.
SDG 8 - In Alignment with Sustainability Development
Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
User Research
What's on GenZ's mind when looking for a job?
64
Questionnaires
7
Interviews
40+
Cups of Coffee
After conducted workplace research on Gen Z through questionnaires and interviews (and tons of coffee), we discovered the following:
Q: What do you look for in a company?
Q: What makes you leave a company?
Like
70.5%
Competitive Wages
62.3%
Company value
59%
Good Relationship with Colleagues
Dislike
82%
Unpleasant Workplace Culture
User Insights
While a lot of them are trying to find companies with aligned values, it’s hard to find those information on current job boards.
Gen Z cares more about a company’s “soft skill” such as workplace culture.
Soft skill
oriented
hard skill
oriented
Outdated
Interface
modern
interface
CakeResume
104
Yourator
1111
Competitor Analysis
Based on current market in Taiwan.
Define Problem Space
Hard to See Company Cultures and Soft Skills on Job Boards
From a LinkedIn research, we identified some top Gen Z qualities and how those qualities affect their attitude toward professional growth & job seeking.
Tech Savvy
Competitive
Risk-Adverse
Open-minded
Independent
Authenticity
We realized that Gen Z cares a lot about a company's “soft skills”. However, current job boards are lacking the ability to properly showcase the softer side of the companies.
Ideate
How Do We Showcase Companies' Soft Skills?
According to research insights, over 74% of Gen Z are using online dating apps. So we came up with an idea:
What if, we can make job searching as fun and easy as scrolling dating apps?
POV: Gen Z using a job board
Visual-oriented
Visualize. Visualize. Visualize. Imaging those photos on a dating app.
Soft skill-oriented
Showcase the “softer” side of a company
Tired of the same bureaucratic presentation
Provide build-in templates and interesting prompts to help companies build their profiles
Design
Website Wireframe, Branding & Mockup
Sketches & Wireframe
Creating company profiles
Envisioning the process of creating company profiles & how those profiles show up on a job seeker's home page
Onboarding Questions
Users do the questions, Pindr do the matching:
Job searchers and employers are matched through the same tag after finishing the survey.
Design System
Typography
Noto Sans
Headline 1
48px
24px
24px
20px
16px
40px
40px
32px
Headline 2
Headline 3
Headline 4
Text title / tag
Annotation
Body
Body 2
Color
Primary
Optimism & Energy
Default
Tag
Card
Love & Passion (dating app concept)
Logo Creation
The designed logo “P” - stand for pair, was put together by the letter “I” and “J”. “I” symbolized the people and job seeker, and “J” represents job and companies.
We believe with Pindr, we can pair you with the perfect career match.
Mockup
Register
Template
About
Company Slogan
Profile Prompts
Videos
Images
Company Name
Pindr
Location
Taipei, Taiwan
Website
http://pindr.com
Instagram/Facebook
http://instagram.pindr.com
Allowed Remote
Hybrid
Actively Hiring
Yes
https://www.104.com.tw/jobs/main/
What makes your company stands out
Est.
2018
Industry
Technology & Software
pindr111@gmail.com
About
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Culture
Values
Benefits
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One of the things your company is most proud of...
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Something interesting about your company
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Videos
http://pindr.com
Upload
Save
Create an exclusive profile for your company
Contact Us
FAQ
About Pindr
Welcome, friend
Name
Sign up
Phone
Verification Code
Verify
Register as
Individual
Company
Onboarding - Start pairing by answering some simple questions
Q: What’s your ideal frequency of team bonding activities?
A. Weekly or Biweekly
Colleagues are my second family at work.
B. Monthly
No more, no less. Keep it at the sweet spot.
C. I don’t really care
Keep it solely professional. We’re strangers after work.
Back
Done
A. Goalkeeper
You prefer working independently and complete your assigned task alone
B. Outfield Player
You prefer constant collaboration with your team
C. Coach
You prefer to take on the leading role
Back
Q: Imagine your company as a soccer team, which role do you identify yourself us?
Next
Competitive Wages
Friendly Colleagues
(choose up to three)
Q: What do you value the most in a company?
Flexible Hours
Benefits
Personal Growth
Open Communication
Work-life Balance
Company Vision & Value
Others
Next
Customized Homepage
Next Steps
Going mobile & user growth
Phase 1
Phase 2
Phase 3
Phase 4
Design & develop webpage
B2B - companies set up their profiles on our platform
Webapp design & development
B2C - job seekers register and start browsing companies
2 way interactions between company and job seekers
Review & Comment system
Host online/offline events & seminars