Hi there, I'm Joy Li
I uncover AHA moments in research to design experiences that spark joy.
Graduated from
UC Irvine MHCID
Previously worked with
CrunchLabs

projects.

CrunchLabs x UCI
Redesigned for Engagement: Product Desirability up 35 Points
Redesigned the digital experience of CrunchLabs' Hack Pack for over 60,000 users.
Web
Coding Console
EdTech
Scanning in Progress...
25%




200 Hours
Build Lasting Friendships 200 Hours at a Time
A social wellness app that helps young adults invest in their closest friendships with tools for check-ins, note taking, and a digital diary.
Mobile
Interaction Design
Social Wellness







Reborn Design
Pindr, Your Career Matchmaker
What if finding a job can actually be as fun and exciting as using a dating app?
Web Design
Research


metro.taipei
2023 Design Hackathon
Redesign the official Taipei Metro App.
Hackathon
Mobile




Plus
LA Fitness
Optimizing Fitness Tracking
A personal passion project to give the LA fitness app a "better build".
Mobile
Interaction Design







