Hi there, I'm Joy Li

I uncover AHA moments in research to design experiences that spark joy.

Graduated from

UC Irvine MHCID

Previously worked with

CrunchLabs

projects.

CrunchLabs x UCI

Redesigned for Engagement: Product Desirability up 35 Points

Redesigned the digital experience of CrunchLabs' Hack Pack for over 60,000 users.

Web

Coding Console

EdTech

Scanning in Progress...

25%

200 Hours

Build Lasting Friendships 200 Hours at a Time

A social wellness app that helps young adults invest in their closest friendships with tools for check-ins, note taking, and a digital diary.

Mobile

Interaction Design

Social Wellness

Reborn Design

Pindr, Your Career Matchmaker

What if finding a job can actually be as fun and exciting as using a dating app?

Web Design

Research

metro.taipei

2023 Design Hackathon

Redesign the official Taipei Metro App.

Hackathon

Mobile

Plus

LA Fitness

Optimizing Fitness Tracking

A personal passion project to give the LA fitness app a "better build".

Mobile

Interaction Design

Tech Fleet

AmpUp

A job seeking app that also cares about your mental health.

Mobile

Proof of Concept

Eva

Recent Grad

Nutrition Student -> UX Researcher

LOCATION

ST. LOUIS

JOB SEARCH LENGTH

2 MONTHS

FAMILY

SINGLE

GENDER

FEMALE

AGE

22

Bio

Eva is a recently graduated student from St Louis University with a Bachelor of Science degree in Nutritional Science. During her last semester of school, Eva had the opportunity to work as an intern at a health tech company. She quickly figured out that she’s into the tech side of healthcare, and had decided to try and switch her career path. Having done with school, Eva needs some guidance and resources to help her navigate through this new field in tech, as well as some accountability and peer support.

Needs

Guidance on how to job search

Confidence boost

Peer support

Someone to hold her accountable

Pain Points

Limited work experience outside of internships

Doesn’t know where to start

Feeling guilty about transitioning and not using her degree

Lack of entry level jobs

Goals

Land her first full-time job

Gain confidence

Motivations

Job satisfaction

Compensation

Flexibility to visit family

Frequently used apps

Tech Fleet

AmpUp

A job seeking app that also cares about your mental health.

Mobile

Proof of Concept

Eva

Recent Grad

Nutrition Student -> UX Researcher

LOCATION

ST. LOUIS

JOB SEARCH LENGTH

2 MONTHS

FAMILY

SINGLE

GENDER

FEMALE

AGE

22

Bio

Eva is a recently graduated student from St Louis University with a Bachelor of Science degree in Nutritional Science. During her last semester of school, Eva had the opportunity to work as an intern at a health tech company. She quickly figured out that she’s into the tech side of healthcare, and had decided to try and switch her career path. Having done with school, Eva needs some guidance and resources to help her navigate through this new field in tech, as well as some accountability and peer support.

Needs

Guidance on how to job search

Confidence boost

Peer support

Someone to hold her accountable

Pain Points

Limited work experience outside of internships

Doesn’t know where to start

Feeling guilty about transitioning and not using her degree

Lack of entry level jobs

Goals

Land her first full-time job

Gain confidence

Motivations

Job satisfaction

Compensation

Flexibility to visit family

Frequently used apps

for stopping by, I would love to connect and chat!

Thanks

VIEW PROJECTS

Joy Li · Portfolio · Product Designer · 2026

Designed with joy and lots of coffee.